Digital Marketing, SEO and Paid Ads

Who a business reaches: search, social, advertising and the channels that bring enquiries in.

• Social Media Marketing (SMM): Running the channels a business actually gets attention on, rather than all of them at once.
• Search Engine Optimisation (SEO): Making a site findable for what people search rather than for what the business calls itself.
• Lead Generation: Bringing in enquiries that fit what the business sells, and filtering out the ones that do not.
• Email and WhatsApp Marketing: Reaching people who already know the business, on the channel they actually read.
• Paid Ads: Search and social advertising run against a target that is agreed before the spend starts.
• E-Commerce Marketing: Listings, feeds and campaigns for businesses whose revenue arrives through a basket.
• Google Business Management: The listing, the reviews and the map presence that decide whether a local search finds you.

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