Who the business reaches.
Who a business reaches: search, social, advertising and the channels that bring enquiries in.
Everything we run 7
Social Media Marketing (SMM)
Running the channels a business actually gets attention on, rather than all of them at once.
Search Engine Optimisation (SEO)
Making a site findable for what people search rather than for what the business calls itself.
Lead Generation
Bringing in enquiries that fit what the business sells, and filtering out the ones that do not.
Email and WhatsApp Marketing
Reaching people who already know the business, on the channel they actually read.
Paid Ads
Search and social advertising run against a target that is agreed before the spend starts.
E-Commerce Marketing
Listings, feeds and campaigns for businesses whose revenue arrives through a basket.
Google Business Management
The listing, the reviews and the map presence that decide whether a local search finds you.
What growing actually involves
This is the only category where the work is judged on numbers that already exist, so it starts by agreeing what would count as working. Channels a business gets nothing from are dropped rather than maintained, and anything that cannot be measured is said to be unmeasured rather than reported as a win.
None of this is sold as a package
Every engagement is scoped against the operation in front of us. Parts of a category a business does not need are taken out rather than bundled and left unused, and where the work needs something not listed here, it is built.